SEO, or Search Engine Optimization, consists of various elements that play a crucial role in enhancing your online visibility. Among these elements, keywords and backlinks are particularly important. Keywords are specific terms and phrases that potential customers use when searching for products or services related to your business. Meanwhile, backlinks are links from other websites that direct users to your website or Google Business Profile (GBP). Together, these components help improve your website’s ranking on search engine results pages, ultimately driving more traffic and potential customers to your online presence.
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